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Services

At Ideations Communications, our goal is to make communications strategies and services accessible to businesses of all types and sizes. With this in mind, we have created numerous options for communication services ranging from training the company to manage their own communications to Ideations handling all communications from strategy to implementation.

Social Media

/ˈsōSHəl/ /mee-dee-uh/ [noun]

A means of interacting among people in which they create, share and exchange information and ideas in virtual communities and networks

(Wikipedia)

Channel Management

Content development, posting, engagement, contests, growth strategies, SEO optimization and monthly analytics.

Social Media Analysis

Analysis of social media channels, 6-month growth strategy, best practices guide & email access to Ideations experts.

Channel Set Up

Build channels, design graphics, write copy, develop strategy, build influencer lists, develop keywords & hashtags and best practices guide.

Content Development

Monthly content development for channels, growth strategies and SEO optimization.

Monitoring

Monitor daily for brand mentions, draft recommended responses, send daily email recap of mentions.

Promotion Management

Promotion concept, management and hosting; design of creative assets, summary report.

Social Media Training

2 hour training and supplemental materials containing best practices for content, posting, monitoring, engaging & negative reviews.

Strategy Call

One hour call with an Ideations expert to discuss strategy and tactics for your social media goals.

Ongoing Expert Support

Email and phone support from our experts, plus the Ideations Connection monthly newsletter (for members only).

Public Relations
/ˈpəblik/ /riˈlāSHəns/ [noun]

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

(PRSA)

Ideations Network

Creation of basic press materials, monitoring of media requests, plus the Ideations Connection monthly newsletter (for members only).

Reactive Media Outreach

Monitoring of media requests, pitching, coordination of interview needs, follow-up with reporter.

Press Kit Development

Creation of all key press materials, compilation of press-worthy images, design of press kit folders and USB drive.

Media Training

2 hour training to prepare spokespeople, key executives and other employees for media interaction, plus media training handbook.

Full Media Relations Support

Creation of press materials, strategy development, proactive and reactive pitching, follow up, coverage monitoring and monthly analytics report.

Awards Submissions

Research of applicable awards, draft submission, event attendance, press release and media outreach for wins.

Speaking Opportunities

Research of applicable opportunities, compilation of pitch kit, draft of speech/talking points.

Strategy Call

One hour call with an Ideations expert to discuss strategy and tactics for your public relations goals.

Ongoing Expert Support

Email and phone support from our experts, plus the Ideations Connection monthly newsletter (for members only).

Marketing

/ˈmärkitiNG/ [noun]

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

(American Marketing Association)

Blog Writing

Content development, copywriting, SEO and tag optimization, image gathering, comment monitoring and answering.

Blog Posting

Posting prepared blogs, SEO and tag optimization, engagement with comments.

Affiliate Marketing

Identification of optimal network(s), coordination of setup, design of custom graphics, recommendation of promotions, ongoing management.

Cause Marketing

Research of ideal charitable alignments, initial outreach and pitch, press material creation, recommendations for optimization of partnership.

Celebrity Endorsements

Strategic celebrity alignment research, representation contact, press materials creation, celebrity PR handling, recommendations for optimization of endorsement.

Influencer Outreach

Establishing relationships with key influencers, outreach to influencers, coordination of product/service testing, follow up, recommendation for optimization of endorsement.

Strategy Call

One hour call with an Ideations expert to discuss strategy and tactics for your marketing goals.

Ongoing Expert Support

Email and phone support from our experts, plus the Ideations Connection monthly newsletter (for members only).

Branding

/ˈbrændɪŋ/ [noun]

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

(Entrepreneur) 

Brand Development / Refinement

Creation of taglines, branding statements, profiles, values and guidelines.

Logo Development

Concept, design and development of logo.

Website

Design, development of website, set up of company email addresses and branded signatures, SEO optimization, 2 hours of training.

Strategy Call

One hour call with an Ideations expert to discuss strategy and tactics for your branding goals.

Ongoing Expert Support

Email and phone support from our experts, plus the Ideations Connection monthly newsletter (for members only).

SEO

/SEO/ [noun]

The process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

(WIkipedia)

Organic Website SEO

Optimization of website and web copy using keywords.

Keyword Research

Determine most important keywords for a company’s web copy and paid search efforts.

Keyword Embedding

Add highly searched terms to existing web copy.

Keyword Optimized Blogging

Write blogs that contain highly searched terms to keep the search terms relevant.

Seasonal SEO

Monthly seasonal keyword embedding to stay relevant to search engines.

SEM Campaign Management

Manage search ad campaign and strategy.

Strategy Call

One hour call with an Ideations expert to discuss strategy and tactics for your SEO goals.

Ongoing Expert Support

Email and phone support form our experts, plus the Ideations Connections monthly newsletter (for members only)

Packages

/ˈpakijes/ [noun]

A collection of related items; especially : one to be considered or acted on together (Merriam-Webster)

Communicate Package

Management of 1 social media channel, coordination of 1 email blast per month, media outreach 1 pitch per month.

Accelerate Package

Strategy development, 2 blog posts per week, management of 2 social media channels, 2 email blasts per month, media outreach 1 pitch per month.

Innovate Package

Strategy development, 4 blog posts per week, management of 3 social media channels, 3 email blasts per month, full media relations, awards submissions, speaking opportunity coordination.

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